Nae Spraff is a waffle-free zone. Personally, I’m more partial to a drop scone. But let’s not get into a battle of the batter-based treats. I’m here to talk about written content minus the unnecessary waffle - minus the spraff.
It’s not easy to keep written content short and sweet. There can be a temptation to add more and more to reinforce a point, theme or story when less is almost always more. The truth is people’s attention span is shorter in the digital age. You’re on the clock from the moment they click on your page. So how do you grab your audience’s attention and turn them into adoring fans?
Think of it like you’re trying to make new friends. You don’t set out to bore them to tears during those fledgling chats - of course you don’t! Instead, you share stories to create connections, maybe even tell the odd joke or two.
I can bring this process to the page for you by breathing life and warmth into your brand. I offer specialist copywriting services for individuals, businesses and charities, from product descriptions to newsletters to full website copy and more.
I’ve got the words to tell your story.
Hi, my name is Cairistiona, the face behind Nae Spraff.
I’m a storytelling superfan, having spent a fair bit of my childhood with my nose in a book. There is nothing more evocative and sensory than reading, which is why I understand and value the power of the written word in our daily lives.
What this means in my work as a copywriter is that I bring that passion to YOUR page. We all have stories to tell. We merely need the right words to tell them. I see my role as the writer of your tale, told in your voice, for your audience.
There are no unreliable narrators here!
Every brand and business is different - rightfully so! I’m here to help you tell and sell your story in a way that leaves you front of mind.
Think of my services like a Michelin Star menu.
A good dish will linger on the tongue, your written content will linger in their thoughts.
Brand ‘You’
Copy is just part of what makes a brand, but for me, it acts as the secret ingredient needed to bind it all together. I love to help you find your tone of voice, the signature flavour that makes you stand out.
Stirring copy ideation
Cooking up campaigns isn’t easy. No matter how big or small your ideas are, I can help you turn them into snappy straplines or fully-baked plans. Sometimes all it takes is an outside eye to bring it all together.
website Copy clarity
Your website is your shopfront, where you showcase the who, what, and why. Think of your website copy as the menu that guides your guests easily through your website and represents the best of your brand.
SEo sparkle
SEO is the icing on the brand cake. Think of it like copy embellishment, those crucial words and phrases that strengthen your message. I can help you work on your keywords to make searching for you easy.
socially content
With so many social channels, there’s a risk of becoming stale or bland. I can help you get started with a selection of content starters suitable for social media, ads and blogs that promise to keep your audience sweet!
Let’s get creative
Got an idea for a great story but feel unsure how to put it down on paper? We can work together using your recipe and my tools to create a story, script, or even a speech that will wow your audience.
email: cairistiona@naespraff.com
tel: 07783582527
address: 10 Church Court, Earlston, TD4 6JN.